Multi-billion dollar pharmaceutical industry EXPOSED
Multi-billion dollar pharmaceutical industry EXPOSED – manipulation and misdirection are rampant
Newly released by the Media Education Foundation, “Big Bucks, Big Pharma” pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain.
Industry Marketing practices are appalling
Focusing on the industry’s marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment.
Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.
Big name Interviews – real experts speak out
Featuring interviews with Dr. Marcia Angell (Dept. of Social Medicine, Harvard Medical School; Former Editor New England Journal of Medicine), Dr. Bob Goodman (Columbia University Medical Center; Founder, No Free Lunch), Gene Carbona (Former Pharmaceutical Industry Insider and Current Executive Director of Sales, The Medical Letter), Katharine Greider (Journalist; Author, The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers,), Dr. Elizabeth Preston (Dept. of Communication, Westfield State College), and Dr. Larry Sasich (Public Citizen Health Research Group).
Producer/Editor: Ronit Ridberg
Check out: www.mediaed.org
THIS is what we have been talking about! These brave whistle blowing leaders really stick their necks out to get the truth in front of the public, but ultimately the choice is made by YOU. Please support the people who care about your health and quit throwing your money away at the Pharma industry.